About me
SEGUN OLOTO
I'm a product designer focused on crafting user-centric solutions that drive business growth and impact.
With a strong foundation in visual design, software development and a deep understanding of User-Centered Design (UCD) principles, I turn complex systems into digital products that feel clear, usable and scalable.
My JOURNEY SO FAR…
From a graphics design background to a creative product designer, my path has been shaped by a passion for crafting purposeful design and digital experiences people love & trust. Over the past few years, I’ve worked across fintech, SaaS, real estate, and referral marketing, helping teams redesign features that enabled over $5M in payouts, grew client acquisition by 40%, and boosted engagement by millions of views.
Currently pursuing an MSc in Computer Science in London to deepen my understanding at the intersection of Design, Technology, Operations, and Strategy, with the aim of transitioning into strategic leadership roles within tech-driven business environments.
MSC Computer Science
York St John University
Expected Sep. 2026
MSC Computer Science
York St John University
Expected Sep. 2026
MSC Computer Science
York St John University
Expected Sep. 2026
UI/UX Designer
IMO Talent/Grand Bequest, UK
2025
UI/UX Designer
IMO Talent/Grand Bequest, UK
2025
UI/UX Designer
IMO Talent/Grand Bequest, UK
2025
UI Designer
Naxum LLC, USA
2023 - 2025
UI Designer
Naxum LLC, USA
2023 - 2025
UI Designer
Naxum LLC, USA
2023 - 2025
UI/UX Designer
Hustle Sasa, Kenya
2022 - 2023
UI/UX Designer
Hustle Sasa, Kenya
2022 - 2023
UI/UX Designer
Hustle Sasa, Kenya
2022 - 2023
Jr. UI/UX Designer
Infinion Technologies, NG
2021
Jr. UI/UX Designer
Infinion Technologies, NG
2021
Jr. UI/UX Designer
Infinion Technologies, NG
2021
what I can OFFER you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. User Experience (UX) Design
User Interviews
Competitor & Market Analysis
User Persona & Journey Mapping
Usability Testing
2. User Interface (UI) Design
Wireframing & Prototyping
High Fidelity Mockups & Prototypes
Design Systems & Components Libraries
Visual & Interaction Design
3. Web Design
Responsive website design
Landing page design and optimization
Framer Web Development
Website maintenance and updates
4. Product Strategy
Product Vision & Road Mapping
Feature Prioritization & MVP Planning
Stakeholder & Cross-Functional Collaboration
Data-Driven Evaluation & Continous Improvement
1. User Experience (UX) Design
User Interviews
Competitor & Market Analysis
User Persona & Journey Mapping
Usability Testing
2. User Interface (UI) Design
Wireframing & Prototyping
High Fidelity Mockups & Prototypes
Design Systems & Components Libraries
Visual & Interaction Design
3. Web Design
Responsive website design
Landing page design and optimization
Framer Web Development
Website maintenance and updates
4. Product Strategy
Product Vision & Road Mapping
Feature Prioritization & MVP Planning
Stakeholder & Cross-Functional Collaboration
Data-Driven Evaluation & Continous Improvement
1. User Experience (UX) Design
User Interviews
Competitor & Market Analysis
User Persona & Journey Mapping
Usability Testing
2. User Interface (UI) Design
Wireframing & Prototyping
High Fidelity Mockups & Prototypes
Design Systems & Components Libraries
Visual & Interaction Design
3. Web Design
Responsive website design
Landing page design and optimization
Framer Web Development
Website maintenance and updates
4. Product Strategy
Product Vision & Road Mapping
Feature Prioritization & MVP Planning
Stakeholder & Cross-Functional Collaboration
Data-Driven Evaluation & Continous Improvement
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. ChatGPT for research and ideation. Each tool supports how I think and design.
Figma
Where I sketch, design, prototype, iterate, and turn ideas into intuitive, high-quality digital products.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
ChatGPT
My tool for bringing sparking though-provoking AI-driven ideas in creating intuitive user experiences
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
BEYOND DESIGN
When I am not designing, you can find me writing articles, creating contents, and making meaningful impact through speaking and volunteering engagements.
LEADING A TECH SERIES (VBTS)
As the convener and host of the Vision Base Tech Series (VBTS), I collaborate with amazing tech professionals in educating and sharing insights needed to help tech professionals & early career talents navigate the evolving tech industry effectively.
MAKING IMPACT
In the past few years, I have contributed to meaningful projects either through volunteering or speaking engagement.
WRITING ARTICLES
I enjoy writing about my design experience, case studies and explorations.
CREATING CONTENTS
I create engaging and educative reels centered on design, lifestyle and projects.
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
SEGUN OLOTO
I'm a product designer focused on crafting user-centric solutions that drive business growth and impact.
With a strong foundation in visual design, software development and a deep understanding of User-Centered Design (UCD) principles, I turn complex systems into digital products that feel clear, usable and scalable.
My JOURNEY SO FAR…
From a graphics design background to a creative product designer, my path has been shaped by a passion for crafting purposeful design and digital experiences people love & trust. Over the past few years, I’ve worked across fintech, SaaS, real estate, and referral marketing, helping teams redesign features that enabled over $5M in payouts, grew client acquisition by 40%, and boosted engagement by millions of views.
Currently pursuing an MSc in Computer Science in London to deepen my understanding at the intersection of Design, Technology, Operations, and Strategy, with the aim of transitioning into strategic leadership roles within tech-driven business environments.
MSC Computer Science
York St John University
Expected Sep. 2026
MSC Computer Science
York St John University
Expected Sep. 2026
MSC Computer Science
York St John University
Expected Sep. 2026
UI/UX Designer
IMO Talent/Grand Bequest, UK
2025
UI/UX Designer
IMO Talent/Grand Bequest, UK
2025
UI/UX Designer
IMO Talent/Grand Bequest, UK
2025
UI Designer
Naxum LLC, USA
2023 - 2025
UI Designer
Naxum LLC, USA
2023 - 2025
UI Designer
Naxum LLC, USA
2023 - 2025
UI/UX Designer
Hustle Sasa, Kenya
2022 - 2023
UI/UX Designer
Hustle Sasa, Kenya
2022 - 2023
UI/UX Designer
Hustle Sasa, Kenya
2022 - 2023
Jr. UI/UX Designer
Infinion Technologies, NG
2021
Jr. UI/UX Designer
Infinion Technologies, NG
2021
Jr. UI/UX Designer
Infinion Technologies, NG
2021
what I can OFFER you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. User Experience (UX) Design
User Interviews
Competitor & Market Analysis
User Persona & Journey Mapping
Usability Testing
2. User Interface (UI) Design
Wireframing & Prototyping
High Fidelity Mockups & Prototypes
Design Systems & Components Libraries
Visual & Interaction Design
3. Web Design
Responsive website design
Landing page design and optimization
Framer Web Development
Website maintenance and updates
4. Product Strategy
Product Vision & Road Mapping
Feature Prioritization & MVP Planning
Stakeholder & Cross-Functional Collaboration
Data-Driven Evaluation & Continous Improvement
1. User Experience (UX) Design
User Interviews
Competitor & Market Analysis
User Persona & Journey Mapping
Usability Testing
2. User Interface (UI) Design
Wireframing & Prototyping
High Fidelity Mockups & Prototypes
Design Systems & Components Libraries
Visual & Interaction Design
3. Web Design
Responsive website design
Landing page design and optimization
Framer Web Development
Website maintenance and updates
4. Product Strategy
Product Vision & Road Mapping
Feature Prioritization & MVP Planning
Stakeholder & Cross-Functional Collaboration
Data-Driven Evaluation & Continous Improvement
1. User Experience (UX) Design
User Interviews
Competitor & Market Analysis
User Persona & Journey Mapping
Usability Testing
2. User Interface (UI) Design
Wireframing & Prototyping
High Fidelity Mockups & Prototypes
Design Systems & Components Libraries
Visual & Interaction Design
3. Web Design
Responsive website design
Landing page design and optimization
Framer Web Development
Website maintenance and updates
4. Product Strategy
Product Vision & Road Mapping
Feature Prioritization & MVP Planning
Stakeholder & Cross-Functional Collaboration
Data-Driven Evaluation & Continous Improvement
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. ChatGPT for research and ideation. Each tool supports how I think and design.
Figma
Where I sketch, design, prototype, iterate, and turn ideas into intuitive, high-quality digital products.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
ChatGPT
My tool for bringing sparking though-provoking AI-driven ideas in creating intuitive user experiences
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
BEYOND DESIGN
When I am not designing, you can find me writing articles, creating contents, and making meaningful impact through speaking and volunteering engagements.
LEADING A TECH SERIES (VBTS)
As the convener and host of the Vision Base Tech Series (VBTS), I collaborate with amazing tech professionals in educating and sharing insights needed to help tech professionals & early career talents navigate the evolving tech industry effectively.
MAKING IMPACT
In the past few years, I have contributed to meaningful projects either through volunteering or speaking engagement.
WRITING ARTICLES
I enjoy writing about my design experience, case studies and explorations.
CREATING CONTENTS
I create engaging and educative reels centered on design, lifestyle and projects.
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
SEGUN OLOTO
I'm a product designer focused on crafting user-centric solutions that drive business growth and impact.
With a strong foundation in visual design, software development and a deep understanding of User-Centered Design (UCD) principles, I turn complex systems into digital products that feel clear, usable and scalable.
My JOURNEY SO FAR…
From a graphics design background to a creative product designer, my path has been shaped by a passion for crafting purposeful design and digital experiences people love & trust. Over the past few years, I’ve worked across fintech, SaaS, real estate, and referral marketing, helping teams redesign features that enabled over $5M in payouts, grew client acquisition by 40%, and boosted engagement by millions of views.
Currently pursuing an MSc in Computer Science in London to deepen my understanding at the intersection of Design, Technology, Operations, and Strategy, with the aim of transitioning into strategic leadership roles within tech-driven business environments.
MSC Computer Science
York St John University
Expected Sep. 2026
MSC Computer Science
York St John University
Expected Sep. 2026
MSC Computer Science
York St John University
Expected Sep. 2026
UI/UX Designer
IMO Talent/Grand Bequest, UK
2025
UI/UX Designer
IMO Talent/Grand Bequest, UK
2025
UI/UX Designer
IMO Talent/Grand Bequest, UK
2025
UI Designer
Naxum LLC, USA
2023 - 2025
UI Designer
Naxum LLC, USA
2023 - 2025
UI Designer
Naxum LLC, USA
2023 - 2025
UI/UX Designer
Hustle Sasa, Kenya
2022 - 2023
UI/UX Designer
Hustle Sasa, Kenya
2022 - 2023
UI/UX Designer
Hustle Sasa, Kenya
2022 - 2023
Jr. UI/UX Designer
Infinion Technologies, NG
2021
Jr. UI/UX Designer
Infinion Technologies, NG
2021
Jr. UI/UX Designer
Infinion Technologies, NG
2021
what I can OFFER you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. User Experience (UX) Design
User Interviews
Competitor & Market Analysis
User Persona & Journey Mapping
Usability Testing
2. User Interface (UI) Design
Wireframing & Prototyping
High Fidelity Mockups & Prototypes
Design Systems & Components Libraries
Visual & Interaction Design
3. Web Design
Responsive website design
Landing page design and optimization
Framer Web Development
Website maintenance and updates
4. Product Strategy
Product Vision & Road Mapping
Feature Prioritization & MVP Planning
Stakeholder & Cross-Functional Collaboration
Data-Driven Evaluation & Continous Improvement
1. User Experience (UX) Design
User Interviews
Competitor & Market Analysis
User Persona & Journey Mapping
Usability Testing
2. User Interface (UI) Design
Wireframing & Prototyping
High Fidelity Mockups & Prototypes
Design Systems & Components Libraries
Visual & Interaction Design
3. Web Design
Responsive website design
Landing page design and optimization
Framer Web Development
Website maintenance and updates
4. Product Strategy
Product Vision & Road Mapping
Feature Prioritization & MVP Planning
Stakeholder & Cross-Functional Collaboration
Data-Driven Evaluation & Continous Improvement
1. User Experience (UX) Design
User Interviews
Competitor & Market Analysis
User Persona & Journey Mapping
Usability Testing
2. User Interface (UI) Design
Wireframing & Prototyping
High Fidelity Mockups & Prototypes
Design Systems & Components Libraries
Visual & Interaction Design
3. Web Design
Responsive website design
Landing page design and optimization
Framer Web Development
Website maintenance and updates
4. Product Strategy
Product Vision & Road Mapping
Feature Prioritization & MVP Planning
Stakeholder & Cross-Functional Collaboration
Data-Driven Evaluation & Continous Improvement
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. ChatGPT for research and ideation. Each tool supports how I think and design.
Figma
Where I sketch, design, prototype, iterate, and turn ideas into intuitive, high-quality digital products.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
ChatGPT
My tool for bringing sparking though-provoking AI-driven ideas in creating intuitive user experiences
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
01.
Research & Strategy
In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
02.
Concept & Ideation
Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Testing & Optimization
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
05.
Launch & Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
BEYOND DESIGN
When I am not designing, you can find me writing articles, creating contents, and making meaningful impact through speaking and volunteering engagements.
LEADING A TECH SERIES (VBTS)
As the convener and host of the Vision Base Tech Series (VBTS), I collaborate with amazing tech professionals in educating and sharing insights needed to help tech professionals & early career talents navigate the evolving tech industry effectively.
MAKING IMPACT
In the past few years, I have contributed to meaningful projects either through volunteering or speaking engagement.
WRITING ARTICLES
I enjoy writing about my design experience, case studies and explorations.
CREATING CONTENTS
I create engaging and educative reels centered on design, lifestyle and projects.
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.